Dubrovnik on the cover of the July edition of United Airlines' inflight magazine.

The Dubrovnik Tourist Board is conducting an intensive promotional campaign on the American market. As part of the campaign in the July issue of the inflight magazine of the largest American airline, United Airlines, "Hemispheres" Dubrovnik is promoted with an attractive photo on the cover of the magazine and in a report inside the magazine on as many as 17 pages. "Hemispheres" magazine is available to every passenger on every United Airlines domestic and international flight.

 

Also within the framework of the campaign on the American market, during May, June and July, a promotional film about Dubrovnik is shown on the screens at the passenger terminals in the seven busiest airports in the USA. The promotional film about Dubrovnik, which lasts 30 seconds, is shown in the airports of Atlanta, Los Angeles, Chicago, New York - JFK and La Guardia, Newark and Philadelphia.

In addition to the cover and reportage in the inflight magazine of United Airlines and the screening of promotional films in American airports, Dubrovnik is constantly present on the American market through various promotional activities. Thus, an advertorial about Dubrovnik was recently published in the prestigious American business magazine Business Traveller.

From the beginning of the year to July 5, 48,563 American tourists stayed in Dubrovnik, which is 69 percent compared to 2019. American tourists spent 144,592 nights in the mentioned period, which is 74 percent compared to 2019. United Airlines connects Dubrovnik with the USA with a direct flight to Newark four times a week until the end of September, and the flights are busy. Since American tourists are constantly in second place in terms of the number of tourists in Dubrovnik, the US market is extremely important for Dubrovnik, and maintaining visibility and targeted promotion of Dubrovnik as a desirable tourist destination is very important.